icoamp

We would like to invite you to join us at ICOAMP 2026, an international online conference that will bring together academics, researchers, and practitioners to discuss the major up-to-the-minute trends in marketing. The conference will take place on April 22–23, 2026.

Why take part?

International: Make contact with experts from around the world and expand your network.
Virtual: Access the event from anywhere—no geographical barriers.
Cutting-edge: Learn all about the latest marketing topics worldwide.
Networking: Share ideas, collaborate on research, and create strategic alliances with academics and marketing professionals.
Recognition: Awards for the best contributions in different thematic areas.
Publication opportunities: Possibility of getting your ideas published in high-impact journals.

01 Consumer Behavior: Trends and Challenges, New Patterns of Living & Working, and Customer Demand:

Inputs should contribute to a deeper understanding of consumers and consumption, regardless of the methodology used (consumer decision-making processes, social influences on consumer behavior, self-regulation, identity-related issues …).

02 Consumer Welfare (Health, Leisure, Beauty, Sport):

Inputs to this theme should contribute insights into the changing health concerns of consumers; the aging of the population and its consequences for consumer decisions; medical and biotechnological advances and their implications for consumers; transformational outlooks in health, beauty, wellbeing, and sport; and society’s growing emphasis on health, beauty, sport, and healthy living.

03 Tourism Marketing:

Inputs should contribute to an exploration of the efforts of tourism bodies and/or businesses in the tourism sector to achieve growth by maximizing tourist satisfaction. Research may examine such topics from either a managerial or a consumer viewpoint. Relevant topics might include tourism branding and marketing, distribution channels and strategies, revenue management, eTourism, and reputation management.

04 Sector-based Marketing:

Inputs should contribute to the enrichment and expansion of sector-specific marketing knowledge, covering areas such as agriculture, industry, services, sports, B2B marketing, and more. This approach should facilitate a deeper understanding of the unique characteristics and dynamics of each sector, enabling the development of more effective and tailored marketing strategies that address the specific needs and challenges of each industry.

05 Marketing and Society:

Inputs should offer relevant perspectives on the place of marketing in society, such as non-profit marketing; the social implications of marketing (negative spillover); marketing ethics; or sustainable marketing (including corporate social responsibility and consumer welfare), for instance. Other topics might include the ethics-driven regulation of commercial research and marketing; ethical forms of exchange for consumers to share data; regulatory barriers to innovation; effects of public policies on marketing and consumption; privacy and the consumer; or marketing practices consistent with the scope of the United Nations Sustainable Development Goals.

06 How Artificial Intelligence (AI) is Disrupting Marketing Practice:

Inputs should be related to questions around how new technologies (AI, robotics, machine learning, virtual reality, Internet of Things, metaverse) capture customer value; the relevance of technology-centric theories; how AI is transforming the traditional marketplace; robots as service providers—living in an automated world; AI and marketing management; research methodologies in the AI realm; AI and service quality; AI and customer relationship management; AI applications for marketing; technological pitfalls and dangers when implementing AI; knowledge creation and knowledge transfer.

07 Digital Technologies, Social Media, Digital Marketing Practice and Mobile Marketing:

Inputs should deal with issues related to digital, social media, and mobile marketing; digital marketing in small and medium enterprises; and influencer marketing.

08 International Marketing and Cross-Cultural Studies:

Inputs to this track should explore the challenges and strategies of marketing in a global context, focusing on the impact of cultural differences on consumer behavior, branding, and communication, including Multicultural Marketing perspectives where pertinent.

09 Marketing Education--Teaching and Learning Metholodogies:

Inputs should contribute a deeper understanding of questions relating to how marketing education has responded to shifting societal demands and new practices; the marketing curriculum’s response to digital disruption; new teaching/learning methodologies and technologies to educate marketing students; strategies to shake up the class; or university–business-knowledge transfer, innovation, and entrepreneurship.

Welcome to icoamp

II International Conference on Advanced Marketing Practice (ICoAMP)

Disruptions, Diversity and Ethics

Why take part?

01 Consumer Behavior: Trends and Challenges, New Patterns of Living & Working, and Customer Demand:

02 Consumer Welfare (Health, Leisure, Beauty, Sport):

03 Tourism Marketing:

04 Sector-based Marketing:

05 Marketing and Society:

06 How Artificial Intelligence (AI) is Disrupting Marketing Practice:

07 Digital Technologies, Social Media, Digital Marketing Practice and Mobile Marketing:

08 International Marketing and Cross-Cultural Studies:

09 Marketing Education--Teaching and Learning Metholodogies:

Key dates

Program

Submission process

Contact

Information

Welcome to icoamp

II International Conference on Advanced Marketing Practice (ICoAMP)

Disruptions, Diversity and Ethics

Why take part?

01 Consumer Behavior: Trends and Challenges, New Patterns of Living & Working, and Customer Demand:

02 Consumer Welfare (Health, Leisure, Beauty, Sport):

03 Tourism Marketing:

04 Sector-based Marketing:

05 Marketing and Society:

06 How Artificial Intelligence (AI) is Disrupting Marketing Practice:

07 Digital Technologies, Social Media, Digital Marketing Practice and Mobile Marketing:

08 International Marketing and Cross-Cultural Studies:

09 Marketing Education--Teaching and Learning Metholodogies:

Key dates

Program

Submission process

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Contact

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