KEYNOTE TITLE

"Artificial Intelligence Applied to Digital Marketing"

PERSONAL INFO

Lissbeth Reyes Agurcia is a consultant specializing in Digital Marketing and Corporate Social Responsibility, with a distinguished career that combines strategic consulting, university teaching, and academic research. As an associate professor at the Faculty of Economics and Business at the University of Castilla-La Mancha, she teaches Marketing and E-commerce courses while actively participating in research projects on smart tourism. Her academic involvement is further strengthened by her role on the organizing committee of the 35th AEMARK International Marketing Conference 2024 and as the organizer of Albacete Marketing Day since 2019.
Since founding CuarteroAgurcia in 2014, she has led numerous digital transformation projects, including the recent development of IAnos, the AI assistant for the Albacete Fair, her role as digital marketing manager for the La Manchuela Wine Route, and her work with international organizations such as Save the Children Nicaragua. Her background as a civil engineer, complemented by a postgraduate degree in Corporate Social Responsibility and various certifications in digital marketing, allows her to bring a unique perspective to her projects, integrating technological innovation with social responsibility.

RESEARCH FIELDS

Artificial intelligence, digital marketing, machine learning, digital twin, interactive demonstration with digital applications.