Tracks

01 Analytics, Measurement, and Methodologies in Marketing

Contributions should be related to data challenges for new media; neuromarketing; returns from analytics; methodological advances for marketing research; data science and marketing; business intelligence databases; geographic information systems

02 Consuming Technocultures

Technologies and their impact on everyday life; use of specific technologies (i.e., mobile phones, facial recognition software, credit ratings, online banking, e-government, augmented reality, social media); technology development and being a consumer

03 Creativity, Diversity, and Inclusion

Arts, cultural and media consumption; arts marketing (performing arts organizations, museums, media…); attitudes and beliefs on diversity (gender, sexual orientation, religion, disability…); consumer behavior and diversity; effects on diversity on marketing practice; inclusive advertising; inclusive new product and services; marketing actions for minorities; social benefits of marketing campaigns

04 Health, Medical, and Beauty Decision-Making

The changes that health concerns have on medical decisions; the long-term effects of COVID-19; the aging of the population and its consequences on consumer decisions; implications for consumers of medical and biotechnological advances; transformation of life into health and beauty

05 How Artificial Intelligence (AI) is Disrupting Marketing Practice

AI transforming marketplace, living with robots as service providers, AI and marketing management; AI and underlying methodologies; AI and service quality; AI and customer relationship management; AI applications for marketing; technological pitfalls and dangers when implementing AI; knowledge creation and knowledge transfer

06 Impact of Digital Technologies on Marketing Management

Contributions should be related to how technologies (artificial intelligence, robotics, machine learning, virtual reality, Internet of Things, metaverse) capture customer value; relevance of technology-centric theories

07 Marketing Education

How marketing education has responded to shifting capabilities and practices; marketing curriculum’s response to digital disruption; new teaching/learning methodologies and technologies to educate marketing students; strategies to shake up the class

08 Marketing Oriented to ODS

Marketing practices consistent with the scope of the SDGs; how firms can profitably advance these five SDGs: Increasing health and well-being, responsible production and consumption, reducing poverty and improving financial decision making, reducing inequalities, and climate action

09 New Patterns of Living & Working and Customer Demand

Towards a sustainable way of living; circular economy and intelligent cities and buildings; living and consumption after COVID-19; shopping in inflationary times; living in a digital age; effects of inflation on budget decisions; socio political issues

10 Non-profit Marketing and Marketing Ethics (CSR)

Contributions concerning non-profit marketing; social implications of marketing (negative spillover); marketing ethics; sustainable marketing (including corporate social responsibility and consumer welfare)

11 Regulatory and Public Policies Issues affecting Marketing

Regulation and marketing; ethical forms of exchange for consumers to share data; regulatory barriers to innovation; effects of public policies on marketing and consumption; privacy and the consumer

12 Sector-based Marketing

Sports marketing; international marketing (including cross-cultural and multicultural marketing); services marketing; B2B marketing, and any other advanced marketing practice

13 Social Media and Digital Marketing Practice

Contributions should deal with digital and social media marketing; digital marketing small and medium enterprises; influencer marketing; digital marketing technology social media