We are delighted to introduce the second edition of the International Conference on Advanced Marketing Practice (ICoAMP), a meticulously crafted event that has been in the making for several months. ICoAMP has been conceived with a deep commitment to providing a platform for marketing scholars, researchers, and professionals to come together and foster the exchange of ideas, knowledge, and insights.
The primary mission of ICoAMP is to facilitate meaningful connections within the marketing community and to create an environment conducive to thoughtful reflection, lively debate, and the sharing of innovative concepts. As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, ICoAMP stands as a beacon for the exploration of contemporary marketing issues.
Specifically, our conference is centered around three pivotal and interrelated themes: Disruptions, Diversity, and Ethics. These themes are the cornerstones that set ICoAMP apart and drive our collective pursuit of understanding how they interplay and impact the world of marketing. It is imperative for modern businesses and marketers alike to grasp the intricacies of these factors and their implications.
In this endeavor, we are privileged to have an International Scientific Committee composed of experts who are dedicated to upholding the highest standards of quality and integrity in the research presented at our conference. They are committed to rigorously evaluating research papers for scientific validity, methodological soundness, cutting-edge advancements, and their potential to make a meaningful impact in the realm of marketing.
We invite you to join us at ICoAMP, where you can engage with fellow thought leaders, share your insights, and be a part of the dynamic discourse that shapes the future of marketing practice. We look forward to welcoming you to this exciting inaugural event that promises to be a milestone in the field of marketing.